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'Consumer is the King' - A Myth or Reality?

Abstract


Though the consumer is considered the ruler in the developed trade and global market of present era but still in the present scenario consumer is being exploited in various ways. Along with the commercial aspects of sale and purchase of goods, the consumers must be aware of the health and security aspects from each purchase they make. Aware consumers can effectively practice their duties and exercise their rights freely in any kind of economy. One of the most crucial and significant milestones in Consumer Movement in the country has been the enactment of the Consumer Protection Act, 1986 that solely focuses on safeguarding the interests of the customers. This Act brought around a revolution in the field of consumer rights to an extent that cannot be compared anywhere else in the World. This paper reports the significance of consumer awareness for the betterment of the consumers and deals with the various important elements of consumer protection.

Keywords

Awareness, Consumers, Consumer Protection Act, 1986

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