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E-commerce Consumer and Context in Bangladesh

Abstract


Rapid urbanization, internet and mobile penetration increase and advancement of technology and ideas have shifted consumer desire towards e-commerce business models. As e-commerce evolves in Bangladesh, there is lack of understanding on the consumers and context of people who are using this platform. Hence, through secondary study this thesis tries to find out the e-commerce scenario in Bangladesh, then it moves towards a primary survey on consumers to generate more insights on the consumers and context in Bangladesh.


Keywords

E-Commerce, digital media, consumers, online

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