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“Learning Lessons from Emerging Markets by Ethiopian Motor Insurance”-An Empirical Study


General Insurance plays a predominant role in every economy, particularly booming economy like Ethiopia in African continent.  As we know that emerging markets are having various kinds of general insurance products, specifically motor insurance, are available, which are suitable to their respective economy.  These emerging markets/economies like Brazil, Russia, China, India and South Africa (BRICS) are using innovative motor insurance products to protect their properties in the form of general insurance.  The researchers’ wants to observe and reveal what are the insurance products are available in emerging markets, and how they can be applied from our Ethiopian Motor Insurance context point of view.  In what way, these are beneficial and feasible to our economy.  Based on empirical study suitable suggestions and recommendations are given to Ethiopian society.


General, Insurance, Motor, emerging markets, enterprises

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