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The Impact of Employee Satisfaction on Company Image at Chicken Inn Outlets in Bulawayo, Zimbabwe

Abstract


The study was focusing on the impact of employee satisfaction on company image at Chicken Inn restaurants in Bulawayo. The main objective of the research was to find the relationship between employee satisfaction and company image. Causal research design was used in this study. Probability and simple random sampling techniques was used in selecting the respondents. A sample size of 123 respondents was used for the study. The data collected was analyzed through the use of SPSS by regressing and correlating the variables in order to determine the strength of the relationship. The research findings from the hypothesis tests explore that there is a strong positive relationship between employee satisfaction and company image. The study recommends Chicken Inn to adopt internal marketing as a way of satisfying employees internally as they are the ambassadors of the company. The company should also apply performance appraisals and several training on monthly bases so that the employees will be equipped with the required skills to cope up with changes in technology in the global environment.

 

 

 


Keywords

Employee satisfaction, Service quality, Company image

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